Faced with Amazonian Losses, Indie Publisher Sells Books out of Car Trunk An independent small publisher called recently, seeking to maintain control of, and expand market reach for his successful books on organic farming. His leading title, in its 9th edition, has sold over 18,000 copies. He wants to control business model, pricing, content, and →
I caught a glimpse of the new “book futures” market on Day – 1 of the London Book Fair last Sunday. The pre-show Digital Conference was my “jet lag day,” that first day after an all-night Boston-to-London flight. Warm room, low lighting, comfortable chairs, it was tempting sometimes to try and listen to the presenters →
A publisher recently sought out our advice about “the value question” of offshore production opportunities. He is being courted by a company offering online publishing services at significantly less than the going stateside rate. His local vendor has built up trust with his staff and familiarity with his publications; this value is easy to appreciate →