“BioBibliometrics.” Sounds almost holy, doesn’t it? It’s a useful new word to describe the impending nuptials of content and reader that’s starting to be possible thanks to Near Field Communications (NFC)-enabled smartphones, a development that promises to do away with clunky old encumbrances of yesterday such as usernames, passwords, credit cards, and bookshelves. I am headed down to the Digital Book World (DBW) Conference next week, seeking to find some answers and strategize with industry leaders about how we can accommodate this radical tide change in our publishing industry: The act of publishing is ceasing its publisher–>reader direction of content delivery, and is becoming a multi-directional knowledge exchange between human reader and content mapped specifically to each one of us.