Content Imperative
Aiming “to be the world’s most widely recognized and trusted provider of high-quality information about health,” Harvard Medical School’s Harvard Health Publications group turned to the Internet to fulfill that mission, with an OBS-built content repository and e-commerce Web site.
OBS built the first online presence and e-commerce site. The content repository offers a single site where Harvard affiliates and people from remote departments within Harvard can access and manage ever-changing content. The public site offers viewers free access to much information on health and wellness, as well as the opportunity to subscribe to newsletters.
OBS’s Role
- Creative consult
- Business model development
- Information design
- Project management
- Managed hosting
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